Here, on Students.net we know that being a student is already expensive enough. So, why not take advantage of the fact that you are a student and utilize student discounts wherever and whenever you can!
Many merchants offer student discounts because it gives them a reason to invite you into their shop, restaurant, theater and the like. In return they silently hope from you that you spread the word along to your fellow students and tell them what your experiences were. By giving you a special student discount, normally increases their own profits. So, you can say it is a win-win situation.
Also, it might create brand loyalty over time. Remember how we all used to love to watch Disney movies? You will probably watch them again someday with your own kids, while remembering your own childhood. This is exactly the kind of sentiment organizations are aiming for to create loyal customers.
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